Tesla Motors is outselling the big boys in California, sends Porsche, Volvo and Land Rover crying to the corner (NASDAQ:TSLA, STO:VOLV-A, ETR:PAH3)
The two models that beat out the Model S in the Luxury and Sports arena in California for the first 6 months of the year were the Mercedes E-Class – registering 6,582 units, and the BMW 5-Series with 6,077 units. At the moment – year-to-date, that is – Tesla represents a 0.6% share of the car and light truck registration environment – that’s quite a jump from a 0% share in 2012.
Automobile companies with a smaller California vehicle registration market share than Tesla at the moment include:
• Buick 0.5
• FIAT 0.5
• Land Rover 0.5
• Lincoln 0.3
• Mitsubishi 0.3
• Porsche 0.5
• Volvo 0.4
• Jaguar 0.1
So Tesla may get a second look by people that passed it over when it first went on sale.