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Look who’s laughing now: Tesla outsells Porsche and Volvo in California

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Tesla Motors is outselling the big boys in California, sends Porsche, Volvo and Land Rover crying to the corner (NASDAQ:TSLA, STO:VOLV-A, ETR:PAH3)

Seems like the Tesla model S is the darling  of  the  golden state. The California New Car Dealers Association’s latest numbers note that Tesla Motors took a nice 12% chunk of the luxury sports car category in California for the first half of 2013. This 12% cut was enough to pass the Audi A6 and Lexus GS. Tesla Motors’ Model S is the car in question, with the company selling 4,714 of the electric vehicles in the first six months of 2013. That means buyers see more value you in saving on gas vs taking long trips. Tesla also has earned a high crash test rating, unexpected by most analyst .  2013-Tesla-Model-S-cockpit

The two models that beat out the Model S in the Luxury and Sports arena in California for the first 6 months of the year were the Mercedes E-Class – registering 6,582 units, and the BMW 5-Series with 6,077 units. At the moment – year-to-date, that is – Tesla represents a 0.6% share of the car and light truck registration environment – that’s quite a jump from a 0% share in 2012.

Automobile companies with a smaller California vehicle registration market share than Tesla at the moment include:
• Buick 0.5
• FIAT 0.5
• Land Rover 0.5
• Lincoln 0.3
• Mitsubishi 0.3
• Porsche 0.5
• Volvo 0.4
• Jaguar 0.1

So Tesla may get a second look by people that passed it over when it first went on sale.


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